Look Out for the Second Wave
Written by Pat Perry
President, ERC
Many moons ago, I spent considerable time in
Southern California. Surfing is very big in that area and I made friends with a few surfers. They have an interesting perspective on life to say the least.
I vividly remember a conversation one evening with one of the local surfers who had won some regional competitions and was regarded as one of the best athletes in San Diego. He was imparting his “surfer wisdom” to me, helping me understand what it was like to master the art of catching a big wave. I asked him if he was ever concerned about sharks, sharp coral reef, etc. “No, man”, he replied. He continued, “but I am always concerned about the second wave”.
“Second Wave”, I asked.
“Yea, if you wipe out, you have to watch out for the next wave. If you don’t watch what you are doing, that’s the one that can take you down.” he replied. Then about a minute later, without any provocation, he stared at me and repeated his “sage” advice, “you gotta watch that second wave dude - that’s the one that’ll kill ya.” An interesting conversation with an interesting guy.
So what does this have to do with anything - everything actually.
Over the past year, your business has either gotten badly hit with the “first wave” (a tough economy), you are riding it out or just managing to stay afloat. Regardless, it’s the “second wave” you will need to watch – top employees leaving some organizations in “waves”. They will leave a number of poorly managed organizations when times get better and the job landscape changes significantly. These employees are currently watching how their employers respond to the recession. Are their employers’ reactive and making poor decisions relative to the business and their workforce or are they being proactive and making the most out of a challenging situation?
Organizational choices made during the recession have far reaching implications down the road. The smart organizations are trying to make all the right moves now, recognizing that in the not to distant future they will need their top talent to ride the next economic wave up. Well run organizations will be positioned to make the most out of an economic upturn and be an attractive workplace for these top performing employees in exodus of poorly managed companies.
I really believe that one day many executives will look back at this period of time with regret – being reactive rather than being proactive and seizing the many opportunities to make the most of a challenging situation. They are managing in fear, paralyzing themselves and their organizations.
Bold, decisive moves are needed now. There is no better time. Time is ticking and this economy will improve…and…when it does, the organizations staffed with top people are going to zoom ahead of their competition. They are getting ready right now.
Riding the first wave is critical to being able to catch the second one. My surfer friend would agree and would provide a patented “nice ride dude” for riding the wave properly.
Surf’s up.